All of us need to understand the importance of branding. We are the CEOs of our own companies no matter how big or small. Whether you own a company, just graduated college, or are simply looking for a job, you have to craft a brand that makes sense to you and the audience you want to influence. Don’t be scared to present the real you to the world, authenticity is at the heart of success. Be Yourself, Everyone Else is Already Taken.